Fida Ussene Cassamo Ali
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Fida Ussene Cassamo Ali
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As we have learnt browsing this page on Linkedin, Fida Ussene Cassamo Ali lives in Cascais, Lisbon, Portugal. he works as Customer Support Project Specialist.
A few more words about Customer Support as the main topics of Levelnaut website are Online Education, Health and Affiliate Marketing and Moneymaking.
"...Customer Support: Definition, Importance, and 8 Essential Tips
The customer support industry is in the midst of a renaissance. Customer support as a specialty is coming into its own, offering companies a competitive advantage that's difficult to copy.
Modern customer support isn't the same thing as customer service, although it employs customer service techniques. And it's not the same thing it was 50, 20, or even 5 years ago — the definition is still evolving.
In this post, we're going to take a look at the world of modern customer support, what it is, why it's important, how it's changed over time, and how it differs from the stereotypical view of customer service.
A brief history of customer support
Before call centers and social media, local business owners often knew their customers really well. In the video below, Help Scout's Emily Triplett Lentz discusses the principles of old-school customer service with her father, who ran a butcher shop for 37 years.
And while local businesses often knew their customers well, customer service during that time wasn't perfect. Customers had limited options for purchase and support, few ways to educate themselves and solve their own issues, and scant resources for avoiding businesses with subpar products and poor service.
Customer service has undergone some dramatic changes since that time, starting with telephone-based business and the advent of call centers in the 1960s. Suddenly, companies were able to resolve customer issues (or at least nominally offer service), if somewhat impersonally, on a larger, more efficient scale.
That trend surged dramatically in tandem with increased competition and pricing pressures, and by the 1980s, many companies were offloading any service extras that couldn't be directly tied to their bottom lines.
But more widespread access to the internet changed things again. Between social media, online forums, and review websites, today's customers have a wealth of resources for learning more about the businesses they're considering and the products they offer, and dissatisfied customers can reach many more people with their support horror stories.
That has created a new era of customer support, one where there is a much greater need for companies to stand out by providing great service.
Today, the companies that are coming out on top are those that understand the ROI of great support and treat exceptional customer support as a feature instead of an inescapable cost.
Try the customer support platform your team and customers will love
Teams using Help Scout are set up in minutes, twice as productive, and save up to 80% in annual support costs. Start a free trial to see what it can do for you.
Try the customer support platform your team and customers will love
A new definition for customer support
At Help Scout, we define modern customer support as the act of providing timely, empathetic help that keeps customers' needs at the forefront of every interaction.
Instead of the stereotypical view of customer service as a cost center, customer support teams are the face of the company. They play a critical part in sales and word-of-mouth marketing, work side-by-side with product teams, and have a seat at the table when it comes to company decision making.
Modern customer support is a much more all-encompassing role that plays a part in the entire customer lifecycle — from acquisition to retention..."
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