Let's Talk About Hair: The Professional Way

starsphotog

Oct 7

They say, "Our hair is our Crowning Glory". It is one of the keys to boosting our
confidence and most times, we use our hair as a tool to express ourselves. Curly or straight,
thick or thin, or whatever colors our hair may be, we should be able to own it because it is a part
of who we are. Owning our hair is one of the most significant steps to loving ourselves more; it
gives us the courage and confidence that with whatever type of hair is given to us, we are ever
more beautiful with it.

Hairfix recently launched its newest Hairfix Professional Line, along with the Meet and
Greet of Hairfix's Brand Ambassadress, Kim Chiu. The event was held at Watsons, SM North
Edsa - The Grand last September 28, 2023, and was hosted by Ms. Tracy Manlangit. Moreover,
other than the presence of the Chinita Princess, it was also graced by several personalities such
as mom influencer Kris Lumagui, dermatologist Dra. Bea Chan, and Tiktok influencer Dior
Veneracion.

The newest Hairfix Professional Line includes three lines to choose from. Formulated
with Keratin Booster Complex and Curl Booster Complex, this new 4-in-1 PRO Line is the
hair care solution professionally done to wrap your tresses with the optimum care for every kind
of hair, making all the more worth trying. First, the Collagen + Peptide and Castor Oil with
Keratin (Volumizing and Detoxifying) is all about promoting thicker, longer, and stronger hair.
Collagen supplements have been shown to increase the body's hair-building proteins and are
very effective in the treatment of dry, brittle hair. The Protein + Vitamin C and Castor Oil with
Keratin (Straightening and Restoring) gently repair structural damage and even smoothen the
roughened cuticle layer of damaged ends. Moreover, Protein-rich hair care transforms limp and
lifeless hair into luscious locks with increased resistance to frizz and split ends. Both encompass
a Shampoo, Conditioner, Treatment, and a Leave-On Hair Spray, which is the complete care
set for you! Lastly, with Curl Booster Complex, Power Curls (Defining Curls) is enriched with
Hibiscus, Shea Butter, and Amino Acid. It defines the natural curls of your hair that add shine,
bounciness, and moisture to your hair after every use, making your curls long-lasting and
nurtured. This curl-loving line comes with a Defining Lotion best used with the Power Curls
Shampoo and Conditioner.

Mom influencer Kris Lumagui shared her experience when she used the Collagen +
Peptide set. She said that having not-so-thick hair has become challenging especially when
styling her hair, but the ingredients of the Collagen set helped her hair a lot, appearing thicker
and healthier. Additionally, it added volume and bounce, making it less dull. Meanwhile, well-
known dermatologist Dra. Bea Chan explained the benefits of the ingredients Collagen, Protein,
Vitamin C, Peptide, and Castor Oil. Incorporating these ingredients into your hair care routine
not only makes your hair thicker or straighter but also nourishes, hydrates, repairs, and protects
your scalp from structural damage. She also said that using the treatment twice a month is
recommended. Keratin makes up 85% of a normal hair strand, but with damage, it decreases
the Keratin in our hair and that's where Hydrolyzed Keratin of the Professional Line comes in; it
restores the lost Keratin in our hair to bring back its natural, stronger state with no frizz. On to
the curls, Tiktok sensation Dior Veneracion, who has curls that almost everyone loves to have,
discusses the do's and don'ts when having natural curls. His curly hair routine was also shared
by Dior, stating that paraben-free products are best used for curly hair. He immediately loved
the Power Curl Defining Lotion as it makes his curls more intact, bouncier, and shinier.

After the launch event, Kim and the Hairfix team proceeded to Dylan Cafe for the press
conference but before that, Kim did the P1,000 Pesos Watsons Challenge. She went and got
her favorite product such as Hairfix Ash Brown Permanent Hair Color Cream, and decided to
hoard the newest Professionals Power Curls Leave-On Hair Lotion and the Collagen + Peptide
Shampoo, Conditioner, and Leave-On Spray. It became more exciting when the raffle winners
were announced and the three grand winners would take home either an Acrylic Organizer, a
Hair Blower, or, for the 1st Grand Prize, a House of Little Bunny bag! All the winners enjoyed a
2024 Planners and a Hairfix Jelly Tote Bag.

The Hairfix Professional Line Shampoo and Conditioner retail at P199 (for Collagen and
Protein set) and P179 (for Power Curl set), Treatments are priced at P249 (Buy 1 Take 1),
Leave-On Hair Sprays are at P129, and the Defining Lotion retails at P109. All are exclusively
available at Watsons and SM Department stores nationwide. For more information about the
Hairfix Professional Line, follow HairfixPH on Instagram & Twitter and like Lifestrong Hairfix
PH's page on Facebook. You can also visit their website at hairfix.com.ph and
lifestrong.com.ph.