Blockchain gaming platform Immutable has unveiled their next-generation zero-knowledge proof scaling solution, Immutable zkEVM, which will empower developers to completely eliminate transaction fees from the player experience. This groundbreaking innovation aims to remove one of the biggest adoption barriers facing web3 games - gas fees.
Keypoints
- Immutable's new zkEVM blockchain will enable developers to abstract transaction fees for Immutable Passport users, eliminating gas fees in the player experience.
- Removing gas fees aims to enable frictionless onboarding, increased adoption and conversion rates for web3 games.
- Immutable plans to sponsor gas fees initially when zkEVM launches, costing studios a negligible $500-$1000 per 100k users.
- Long-term, gas costs could be treated as infrastructure expenses and enable new business models.
- Over 200 games have committed to building on Immutable's ecosystem including big names like Ubisoft's Assassin's Creed.
While gas fees help secure blockchain networks, these small commissions on transactions remain prohibitive for attracting mainstream gamers used to smooth, free experiences. Immutable's new zkEVM blockchain leverages bleeding-edge cryptography to sponsor gas costs behind the scenes, making fees invisible and essentially non-existent for end users.
Launching in early 2024, Immutable zkEVM will allow studios to cover gas expenses for all Immutable Passport holders. The Passport acts as a universal gamer profile to easily port digital assets across web3 games and provide a familiar web2-style login. Sponsoring fees is projected to cost developers a negligible $500-$1000 per 100,000 monthly active users - a worthwhile price for removing friction from the onboarding flow.
In the long run, Immutable believes abstracting fees could enable new business models where developers treat gas expenses as routine infrastructure costs, similar to running servers. If implemented carefully alongside incentivizing game economy design, offsetting fees is expected to unlock higher conversion rates, retention and revenues from players.
The news has been welcomed by over 200 studios planning to build games on Immutable's ecosystem including leading publishers like Ubisoft, GameStop and Kongregate. With strong institutional investment pouring into Immutable recently, the company is committed to accelerating mainstream adoption for blockchain games.
Immutable zkEVM represents a sizable step forward for the web3 gaming sector by tackling gas costs head-on. Eliminating this persistent friction and bringing feeless experiences to decentralized games unlocks the potential for exponential growth. As an Ethereum Virtual Machine-compatible sidechain specialized for gaming, Immutable zkEVM promises performance, scalability and a perfect playground for asset ownership innovation.
Backed by technical giants like StarkWare, Polygon and Ethereum's Vitalik Buterin himself, Immutable is future-proofing with next-gen infrastructure. Combined with aggressive gas subsidization initiatives for players and commitment from major game studios, zkEVM may well provide the catalyst needed to propel web3 gaming into its breakout moment. The revolution will be gamified.
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