Austrian fintech company Bitpanda announced the launch of Bitpanda Wealth, a new service tailored to high net worth individuals, family offices, corporate treasuries and external asset managers interested in investing in crypto assets.
TLDR
- Bitpanda launches new service called Bitpanda Wealth aimed at high net worth individuals, family offices, corporate treasuries and external asset managers
- Bitpanda Wealth will provide over-the-counter services and high-volume crypto trading managed by relationship managers
- Launch is in response to rising demand for crypto assets from wealthy investors
- Nicolas Huber appointed as Vice President of Bitpanda Wealth to lead the new service
- Bitpanda Wealth will offer leverage products, crypto indices, stocks, ETFs, commodities and metals in addition to crypto assets
Bitpanda Wealth comes in response to rising demand from wealthy investors looking to diversify their portfolios with crypto. The service will provide a range of over-the-counter services including high-volume crypto trading managed by a team of personal relationship managers who can provide tailored guidance.
"Crypto as an asset class has never been in greater demand from such a wide range of investors. Bitpanda Wealth is an exciting new offer that we can bring to market for the first time because of our long commitment to trust, security, and regulation,"
Said Bitpanda CEO Eric Demuth.
In addition to crypto brokerage, Bitpanda Wealth will offer other digital assets like crypto indices, stocks, ETFs, commodities and metals. By aggregating liquidity in the market, Bitpanda says it will provide optimized trade execution to ensure a smooth investment experience.
Heading up Bitpanda Wealth is Nicolas Huber, a newly appointed vice president who joins the company after nearly 10 years serving high net worth clients in traditional finance and crypto. He will lead a team of relationship managers to provide personalized guidance to Bitpanda Wealth users.
"Bitpanda Wealth takes those credentials, combined with a world leading infrastructure, to deliver a fully holistic service. Bitpanda Wealth is going to change the way our users manage their money," said Huber.
Founded in 2014 in Vienna, Bitpanda is one of Europe's leading crypto brokers with over 4 million users. The company says its strict regulatory compliance makes it one of the safest platforms in the industry.
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