You don't teach them the history of baseball, give them the baseball encyclopedia, quiz them about Abner Doubleday, and if they do well on the test, let them go to a game. What you do is get them enrolled in the journey of being a baseball fan becaus… Read on blog or Reader The Waiter's Pad Read on blog or Reader How to make baseball fans MIKE May 27 You don't teach them the history of baseball, give them the baseball encyclopedia, quiz them about Abner Doubleday, and if they do well on the test, let them go to a game. What you do is get them enrolled in the journey of being a baseball fan because five minutes of it was fun, and they want it again. The next thing you know, they're learning statistics because they want to. They're learning facts because they want to, not because there's going to be a test. Seth Godin How do you make someone anything? There's directional, measurable, logical. We will design this using our expertise. We are accountable. But there's also "it was fun and I want to do more". That's Alchemy. But it's not a choice between the two. The rules of the system dictate the choice. Incentives. Norms. The business model. Change the system to change the choice. Comment Like You can also reply to this email to leave a comment.

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