YouTube will now allow you to request the removal of AI-generated videos that resembles your likeness.
In June, the online video giant added a new policy that allows you to request the removal of AI-generated or other synthetic content that simulates your face or voice. The change, which is part of YouTube's privacy request process, is part of an expansion of the company's approach to responsible AI agenda it introduced late last year. (Read: YouTube to require creators to label AI content)
"If someone has used AI to alter or create synthetic content that looks or sounds like you, you can ask for it to be removed," reads the new policy.
It further clarifies that, for content to qualify for removal, it "should depict a realistic altered or synthetic version of your likeness."
In addition, YouTube will also require first-party claims for removals on AI content – you need to make the claim yourself, and no other person or company can make it for you. The only exceptions are for people who are minors, don't have access to a computer, or are deceased.
Multiple factors will influence YouTube's decision to follow through on a removal request for AI content. These include whether the content is altered or synthetic – and whether the alterations are disclosed – as well as if the affected person is easily identifiable and if the content itself is realistic.
The company will also consider whether the reported content can be seen as parody or satire. In addition, it will also have to verify whether the content shows a public figure or other well-known person "engaging in sensitive behavior." The latter includes committing crimes or acts of violence, or endorsing products of political candidates.
Should offending content – which YouTube will treat as a privacy violation and not misleading content – meet the above criteria, it will give the creators 48 hours to act on the complaint. Should they fail to remove it within that time, YouTube will then review it.
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