Jobs to be done is built on the customers language. How do they define problems? How do they frame Solutions? How do they interpret the context? Comedy is the customers language. Laughter is customer language. Comedians, says MORGAN Housel, are brill… | By MIKE on September 9, 2024 | Jobs to be done is built on the customers language. How do they define problems? How do they frame Solutions? How do they interpret the context? Comedy is the customers language. Laughter is customer language. Comedians, says MORGAN Housel, are brilliant.  "Comedy is a way to show you're smart without being arrogant...the best comedians are some of the smartest people in society. They understand psychology. George Carlin understood psychology, I think, better than Daniel Kahneman did. That's a bold statement, but I think that is actually true. They are so smart at understanding how the world works, what makes people tick, how people think. But they're doing it in a way where they don't want to just impress you with their intelligence. They want to make you laugh. What could be better than that?" From The Knowledge Project with Shane Parrish: #195 Morgan Housel: Get Rich, Stay Rich, May 28, 2024 https://podcasts.apple.com/us/podcast/195-morgan-housel-get-rich-stay-rich/id990149481?i=1000657006147 This material may be protected by copyright. | | | | You can also reply to this email to leave a comment. | | | | |
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