Dear reader, We have a couple of big announcements at The Nerve, Rappler’s data forensics arm, to cap the year. This December, we released our latest report aimed at decoding Gen Z and exploring how these digital natives navigate media, work, money, brands, and relationships. For all those looking to understand Gen Zs — or perhaps if you’re a Gen Z looking for insight into your generation’s behavior — we invite you to download the report here. For this report, we ran online surveys and used Synth, The Nerve’s AI-powered online interview platform, to get key insights straight from Filipino Gen Zs. This study also used Probe, our forensic solutions for narrative and content analysis of online articles and social media posts, to complement the Synth results. |
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