GMA Masterclass Series: Empowering Journalists with A.I. Tools for Election Coverage
CELEBRITY WORLD PH By Crispina M. Belen GMA Masterclass Series: Empowering Journalists with A.I. Tools for Election Coverage As part of its proactive preparations for the midterm elections, GMA Integrated News collaborated with Regional TV and Synergy …
GMA Masterclass Series: Empowering Journalists with A.I. Tools for Election Coverage
As part of its proactive preparations for the midterm elections, GMA Integrated News collaborated with Regional TV and Synergy to bring together the Network's multimedia journalists for "GMA Masterclass: Road to the 2025 Elections." The event was held last May 25, Saturday at Studio 5, GMA Network Center.
Participants included anchors, reporters, video journalists, program managers, station managers, and writers from GMA News Manila, GMA Regional TV, GMA News Online, Super Radyo DZBB, and RGMA.
Speakers at the event included COMELEC Chairperson Atty. George Erwin Garcia, University of the Philippines Diliman Journalism Professor Dr. Rachel Khan, GMA Legal Affairs Department Assistant Vice President for Litigation & Special Projects Atty. Jose Vener Ibarra, NMI Information Security and Data Privacy Assistant Vice President Rodel Arenas, and GMA Integrated News Social Media Manager Audrey Mae Domasian. They provided relevant and useful information about the midterm national and local elections.
Atty. Garcia gave an overview of the 2025 midterm elections and discussed voter education. Some participants also tried the automated vote counting machine and the touch-screen voting machine which will be used by registered overseas Filipino voters in territories that do not allow internet voting.
Dr. Khan highlighted the impact of Artificial Intelligence (A.I.) on politics and how media practitioners can adopt A.I. tools for election coverage.
Lastly, Arenas and Domasian explained how to detect deep-fakes and online disinformation, and shared tools for A.I. detection.
GMA Integrated News, Regional TV, and Synergy Senior Vice President and Head Oliver Victor B. Amoroso underscored the importance of the Masterclass.
"This is certainly not our first election coverage, but to a degree, we are marching into unfamiliar grounds because of how rapidly technology is evolving. Let today's Masterclass strengthen our commitment to fulfilling our 'Mas malaking misyon, mas malawak na paglilingkod sa bayan' by helping preserve the integrity of the polls and our democracy at large," Amoroso said.
Also present at the event were GMA Integrated News Consultant Grace Dela Peña-Reyes; Senior Assistant Vice President for News Programs John Ray Arrabe; Senior Assistant Vice President and Deputy Head for Digital News Operations and Editor-in-Chief of GMA News Online John Manalastas; Assistant Vice President and Deputy Head for News Operations Reina Anne Dimapawi; Assistant Vice President for News Cluster 1 Mr. Antonio Magsumbol; Assistant Vice President for News and Deputy Head for GMA Integrated News Social Media Aileen Rae Perez; Assistant Vice President for Budget and Planning Jo Marcelo; Assistant Vice President for Admin Te Bernabe; and News Cluster 3 Head Kate dela Cruz
The GMA Masterclass was hosted by "Saksi" and "24 Oras Weekend" anchor Pia Arcangel and GMA Synergy sportscaster and "24 Oras Game Changer" segment host Martin Javier.
"The Clash Season 5" grand champion John Rex entertained the attendees with his powerful performance.
Last September 30, "GMA Masterclass Series: In the Age of AI'' brought together GMA's multi-media journalists for an insightful discourse on the importance and impact of AI. The panel consisted of Astro Awani Multiplatform News Innovation Lead Editor Shafizan Johari; University of the Philippines College of Law Associate Professor Atty. Jesus Disini, Jr.; CirroLytix Research Services CEO and CTO Dr. Dominic Vincent Ligot; GMAIN Digital Division Segment Production Specialist Gabrielle Cayetano; and Senior Reporter Mav Gonzales.
A major initiative led by GMA Regional TV and Synergy, the "GMA Masterclass Series" continues to hold sessions in various cities and provinces in Luzon, Visayas, and Mindanao to provide another venue for new learning and discourse on various local and national issues.
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