From Ben Thompson speaking on Sharp Tech in June 2024 about the Apple Intelligence demo from WWDC. "No, what I found striking from the Apple event was it was a vision of how this will work in normal people's lives, and it was a clearly articulated…  | By MIKE on September 23, 2024 | From Ben Thompson speaking on Sharp Tech in June 2024 about the Apple Intelligence demo from WWDC. "No, what I found striking from the Apple event was it was a vision of how this will work in normal people's lives, and it was a clearly articulated vision. Like if Siri cannot ingest all your old text messages and tell you what someone's address is, or if Siri can work across emails and calendars. That was the single best demo, was the woman who needed to pick up her mom...And there was information scattered across text messages and email. It was so relatable. Like we have all been in that situation. What time is the flight? Where was the dinner reservation? Having to sort of go across apps and just being able to find the stuff." Thompson references this video, where Steve Jobs notes what Apple needs to do: "and the Apple brand has clearly suffered from neglect in this area in the last few years, and we need to bring it back. The way to do that is not to talk about speeds and feeds, it's not to talk about bits and megahertz, it's not to talk about why we're better than windows." | | | |  | You can also reply to this email to leave a comment. | | | | |
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